Working with ENERGY STAR as a Real Estate Agent
How do you maintain your status as a preferred real estate agent in a crowded and increasingly competitive market? Selling ENERGY STAR qualified homes can help. With growing concerns about rising energy costs, new homes that earn the ENERGY STAR offer homebuyers lower utility and reduced maintenance costs, while providing improved comfort and greater durability.
And for homebuyers looking to ‘go green,’ an energy-efficient home is a great place to start. That’s because when a home uses energy more efficiently, fewer greenhouse gases are emitted into the atmosphere at the power plant. Let your clients know that the easiest way to make sure a new home is truly energy efficient is to look for the ENERGY STAR logo, the government-backed symbol for energy efficiency. You can tell if a home is ENERGY STAR qualified by checking the circuit breaker box for the blue ENERGY STAR sticker label or asking for a copy of the certificate.
Learn More about the Features and Benefits of ENERGY STAR Qualified Homes
- What is an ENERGY STAR Qualified Home? ENERGY STAR qualified homes can include a variety of “tried-and-true” energy-efficient features that contribute to improved home quality and homeowner comfort, and to lower energy demand and reduced air pollution.
- How Do Your Clients Benefit from Purchasing an ENERGY STAR Qualified Home? ENERGY STAR qualified homes offer homebuyers all the features they want in a new home, plus energy-efficient improvements that deliver better performance, greater comfort, and lower utility bills.
Sell the Value that Clients Expect
Not all new homes are energy efficient. Many builders claim their homes are efficient, but ENERGY STAR builders back it up. ENERGY STAR qualified homes are verified by an independent third party to ensure they meet the required performance level.
Increase Customer Satisfaction
The best way to gain more referrals is to provide expert guidance to your clients. You can increase customer satisfaction by selling ENERGY STAR qualified homes that are more comfortable, require less maintenance, have improved indoor air quality, and cost less to own.
Take Advantage of ENERGY STAR’s Name Recognition and Resources
- Help your clients understand the features and benefits of ENERGY STAR. Download useful fact sheets and order free brochures about ENERGY STAR qualified homes. Have these materials available in your office when you are meeting with a customer for the first time.
